VITA University Columbia, SC Lectures (Day 1)

Join us on Day 1 of the two day VITA University to be part of an extraordinary session of lectures that will provide you with the opportunity to hear about solutions to many of today’s dental industry challenges and so much more!

Driving Customer Equity; a Strategy for ‘good’ Growth- with Mark Murphy, DDS

Not all revenue is good revenue. Your lab can grow and be healthier by developing, implementing and empowering your team to measure, monitor and manage the four tenets of customer equity.

  • Retention
  • Client growth
  • Cross selling
  • Acquisition

Through a systematized approach to strategic marketing, client longevity, dental practice growth and concentrating more of their business with us, we create a true win‐win relationship. As our clients prosper and grow they tell their colleagues, and we thrive as a result. We can be more organized, less stressed and more profitable when the mission and values of the lab are clearly articulated, shared and lived in the work we do. Leadership, management and clear communication are king. We can’t track everything, but we can track the right things to stay on course and manage the financial and behavioral health of our labs.

Quality Dental Laboratory Systems and the Principles of Lean-with Mary Borg

  • Reduction of non‐conforming products
  • Increased customer satisfaction
  • Traceability of patient contact materials, shortened cycle times
  • Identification and elimination of waste
  • Empowerment of employees and management in continuous process improvement

Sounds great, right? Join SafeLink Consulting’s President, Mary Borg, in this informative session illustrating how you can make all of the above happen in your lab. Through proper design of your Quality System including the principles of lean, you too can generate improved efficiency and savings in your lab. Mary will introduce you to one of the lean tools, 6S (Sort, Set in Order, Shine, Standardize, Sustain and Safety), which will take you on your way to elimination of waste and greater process improvement regardless of your lab’s size.

Thriving in Challenging Times- with Chuck Yenkner

Today’s economy is indeed a challenge but many Labs are not only surviving but actually are thriving. Although dental laboratories come in all shapes, sizes, and types, the keys to success are the same. A thriving dental laboratory business today requires managers to be actively and aggressively engaged in their business. Working ‘on’  not just ‘in’ the laboratory We will discuss specific things Lab Managers need do to help their Dental Lab business thrive and empower their team;

  • Monitoring Key Business Indicators
  • Understanding your product costs
  • Pricing for profit
  • Importance of productivity.

We will review the cases of actual dental labs (names removed to protect their identity) some of whom are thriving and some of whom are failing so you can learn from their example. You will come away with some solid ideas that you can use to make your Lab thrive.

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